Free tool

Attention heatmap See where people look in your image or video, before you ship it.

Drop a design, an ad, a thumbnail, a package shot or a video clip. In a second you get a heatmap of where eyes go, the spots seen first, and the share of attention any part gets. Free, no sign-up.

Why people pick this one

The attention heatmaps agencies pay hundreds a month for, free, on any image or video, with the numbers to go with the picture: what gets seen first, and how much of the glance each element takes.

Works with
JPG, PNG and WebP images of any size: ads, thumbnails, packaging, landing pages, posters. MP4, MOV and WebM videos.
Comes back as
A heat view over the image or video, the three spots seen first, a score with three readings, tips, and a report card to download.
Detail
Draw boxes over the logo, the headline, the product and the call to action to see each one's share of attention.
Limits
None on images. The first minute of a video is free; whole videos up to ten minutes with a free account.
Price
Free, no sign-up, no watermark.

How to make an attention heatmap in three steps

  1. Drop the image or video in. The heat view appears in a second.
  2. Read the spots. The places numbered 1, 2 and 3 are what people see first. Switch between Heat, Spots and Original.
  3. Check the parts that matter. Drag a box over the headline, the logo, the product. If the call to action gets 3%, you know what to move.

Questions people ask

Is this the same as eye tracking?

It predicts where people look, based on how viewers actually looked at thousands of images and videos. No camera, no panel, no waiting: the map appears in a second.

Can I compare two designs?

Yes. Score one, download its report, drop the other in, and compare the spots and the shares.

Does it work for websites and packaging?

Yes. Any screenshot or photo works: a landing page, a shelf shot, a poster, a banner.

Is it free?

Yes. Images without limit, and the first minute of any video, with no sign-up.