The rules, in full.

The short version

• The tools are free for personal and commercial work. Only upload files you have the right to use.
• Your files stay yours. You give us permission to process them only to do what you asked, and they are deleted within 24 hours.
• Don't automate against the site, overload it, or upload anything illegal or harmful.
• The service is provided as is. Keep your originals. We do not promise that any post will perform.
• Questions: hello@content.win.

1. Definitions

"Site" means the website at content.win and its subdomains. "Tools" means the free file-processing tools on the Site. "Product" means the content.win service that reports on what is performing in a category and produces plans and scores, including any early-access or trial version. "Services" means the Site, the Tools, and the Product together. "Content" means anything you upload to, submit to, or create with the Services, including files, text, and account details. "We", "us", and "our" mean content.win. "You" means the person or organization using the Services; if you use them for an organization, you confirm you have authority to bind it.

2. Eligibility

You must be at least 18 years old, or the age of majority where you live, to use the Services. If you are using them on behalf of a company, agency, or other organization, you represent that you are authorized to accept these terms for it.

3. The free tools

3.1 What they do. Each Tool performs one operation on a file you supply, such as compressing a video, converting a format, trimming, resizing, adding captions, or extracting audio, and returns a result for you to download.

3.2 Your license to us. You keep every right you have in your Content. So that we can run the Tool, you grant us a limited, non-exclusive, worldwide, royalty-free license to receive, store, process, transmit, and return your Content solely to perform the operation you requested and to operate, secure, and debug the Services. This license ends when your Content is deleted, which happens within 24 hours of upload as described in our Privacy Policy. We claim no ownership of your Content or of the result the Tool produces; the result belongs to you.

3.3 Your responsibilities. You confirm that you own or have all necessary rights to any Content you upload, that processing it does not infringe anyone's copyright, trademark, privacy, publicity, or other rights, and that it does not violate any law or any platform's rules. You are responsible for keeping your original files. We may impose limits on file size, duration, number of jobs, or processing time, and may change those limits at any time.

3.4 Results. Tools are automated. We do not review results and do not guarantee that a result will be free of errors, meet a particular quality, or be accepted by any platform. Check the result before you use it.

3.5 Refusal and removal. We may refuse to process, or delete, any Content that we reasonably believe violates these terms, is illegal, contains malware, or puts the Services or other users at risk, and we may report it where the law requires.

4. The product and early access

4.1 Early access. Early-access versions of the Product are provided for evaluation. They may be incomplete, may change without notice, and may be withdrawn at any time. Reports, plans, and scores are generated from public data and our own analysis; they are informational and are not a guarantee of any outcome.

4.2 Feedback. If you send us feedback, suggestions, or ideas about the Services, you grant us a perpetual, irrevocable, royalty-free license to use them without any obligation to you.

4.3 Pricing. The Tools are free. If we introduce paid plans for the Product, the price, billing terms, and cancellation terms will be shown before you agree to pay, and those terms will supplement this document.

5. Acceptable use

You agree not to:

• upload Content that is illegal, infringing, defamatory, sexually explicit involving minors, harassing, or that you do not have the right to process;
• upload malware or anything designed to interfere with the Services or with other users;
• access the Services by any automated means, including scripts, bots, scrapers, or bulk submission, without our prior written permission;
• attempt to overload, probe, scan, or test the vulnerability of the Services, or to bypass any limit, authentication, or security measure;
• reverse engineer, decompile, or attempt to extract the source code of any part of the Services that is not published;
• resell, sublicense, or offer the Services to third parties as your own, or use them to build a competing service;
• use the Services in a way that violates the terms of any social platform, including Instagram, TikTok, YouTube, LinkedIn, X, and Pinterest; or
• use the Services to violate any applicable law.

If you need bulk or automated processing, email us and we will discuss it.

6. Intellectual property

The Site, the Tools, the Product, and everything we publish, including text, design, illustrations, code, and the content.win name and mark, belong to us or our licensors and are protected by copyright, trademark, and other laws. You may use the Services as these terms allow and may not copy, modify, distribute, or create derivative works from any part of them except your own Content and results. Names of third-party platforms and products are the trademarks of their owners and are used only to identify them; no affiliation or endorsement is implied.

7. Third-party services and platforms

The Services rely on infrastructure and analytics from Amazon Web Services and Google, described in our Privacy Policy. What you do with a result on a third-party platform is governed by that platform's own terms, and you are responsible for complying with them. We do not control those platforms and are not responsible for their availability, policies, or changes.

8. Copyright complaints

If you believe Content processed through the Services infringes your copyright, email hello@content.win with: a description of the work, the URL or job identifier involved, your contact details, a statement that you believe in good faith the use is not authorized, a statement under penalty of perjury that the information is accurate and that you are the owner or authorized to act for the owner, and your physical or electronic signature. Because uploaded Content is deleted within 24 hours, a complaint may reach us after the Content is already gone; we will tell you if that is the case.

9. Availability and changes

We aim to keep the Services available but do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue any part of the Services, including any Tool, at any time, with or without notice. We may also update these terms; the effective date at the top will change, and material changes will be announced on the Site. Continued use after a change means you accept the new terms.

10. Termination

You may stop using the Services at any time. We may suspend or terminate your access, with or without notice, if we reasonably believe you have breached these terms, created risk or legal exposure for us, or used the Services in a way that harms other users. Sections 3.2 (as to Content already processed), 4.3, 6, 11, 12, 13, and 14 survive termination.

11. Disclaimers

The Services are provided "as is" and "as available", without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement, to the fullest extent permitted by law. We do not warrant that the Services will meet your requirements, that results will be accurate or reliable, or that any content you make with them will reach, engage, convert, or perform in any way. Reports, plans, scores, and guides are informational. They are not legal, financial, or professional advice, and social platforms change their systems without notice. Some jurisdictions do not allow the exclusion of implied warranties, so some of the above may not apply to you.

12. Limitation of liability

To the fullest extent permitted by law, we and our operators, contractors, and suppliers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or related to the Services or these terms, however caused and under any theory of liability, even if we were advised of the possibility. Our total liability for all claims relating to the Services in any twelve-month period will not exceed the greater of the amount you paid us for the Services in that period or one hundred US dollars (US$100). Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.

13. Indemnity

You will defend, indemnify, and hold harmless content.win and its operators, contractors, and suppliers from any claim, demand, loss, or expense, including reasonable legal fees, arising out of your Content, your use of the Services, or your breach of these terms or of any law or third-party right.

14. Governing law and disputes

These terms are governed by the laws of the jurisdiction in which content.win's operator is established, without regard to conflict-of-law rules, and any dispute will be brought in the courts of that jurisdiction, except that either party may seek injunctive relief in any competent court to protect intellectual property or confidential information. Before starting any legal action, you agree to email us and give us 30 days to resolve the issue informally. Where the law where you live gives you consumer protections that cannot be waived, those protections apply.

15. General

These terms, together with the Privacy Policy, are the entire agreement between you and us about the Services and replace any earlier agreement. If any part of these terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Notices to you may be given by email or by posting on the Site; notices to us go to hello@content.win.

16. Contact

Questions about these terms: hello@content.win.