Free tool

Remove EXIF data strip the hidden tags from a photo or video, so nothing traces back to you.

Every photo and video carries tags you can't see: where it was taken, when, on which phone, with what app. See them, then download a copy that is the picture and nothing else. Not one tag left for anyone to find.

Drop photos or videos here or click to choose. JPG, PNG, WebP, HEIC, MP4, MOV, WebM or MKV. Several at once is fine. You see what each one was carrying.

The clean copy is a new file made from the picture alone: no tags, no profile, no hidden data. A video is rebuilt from its frames and its sound, and nothing else is carried over.

Remove EXIF data at a glance

content.win gives you back the picture alone, with every location, device, date and editing tag gone, from photos and from videos, so what you post can't be traced to where or how it was taken.

Works with: Photos: JPG, PNG, WebP and HEIC. Videos: MP4, MOV, WebM and MKV.
Comes back as: The same photo, upright, with nothing in the file but the picture; HEIC comes back as JPG. A video comes back as MP4, or MOV if that is what went in, rebuilt frame by frame with its sound.
Runs: In your browser.
Limits: No daily limit and no cap on how many files. A long video takes a few minutes; its card shows how far it is.
Price: Free. No account, no watermark.

How to remove EXIF data from a photo or video

Drop the files in. JPG, PNG, WebP or HEIC photos, MP4, MOV, WebM or MKV videos, one or many. Each one gets a card showing what its metadata says.
Check what's there. Camera, settings, date, software, hidden extras, a clear line for the location, and for a video the extra tracks, the names and the encoder's signature inside the picture.
Download the cleaned copies. One at a time or all at once. Each is the picture and nothing else, the right way up.

What is in a photo's EXIF data

EXIF is the block of tags a camera or phone writes into the file. Some of it you want to share, most of it you don't.

Camera and settings: Make, model, lens, ISO, shutter speed, aperture and focal length. Harmless on its own, but it identifies your gear and ties photos together.
Date and time: When the photo was taken, to the second, and often when it was last edited.
Location: Phones write GPS latitude and longitude into every photo unless you turn it off. That's your home, your office, your kid's school, readable by anyone who opens the file's info panel.
Software and edits: The app that saved the file, and in XMP, the edit history from Lightroom or Photoshop.
A thumbnail: Many cameras and phones embed a small preview of the original. If you cropped something out, the thumbnail can still show it.

What a video carries

A video has no EXIF block, but it carries the same facts in its own places, and a few more.

Location: Phones write the GPS position into the movie's tags. It survives AirDrop, Drive, email and most messaging apps when the file is sent as a file.
Camera, software and dates: Make, model, the app or encoder that wrote the file, and the date and time the recording started, on the movie and again on every track inside it.
Extra tracks: iPhones add a timed metadata track with camera and motion data; cameras add a timecode track; editors leave a name on every track.
The encoder's signature: x264 and other encoders write their name and settings into the first frame of the picture stream itself. Most metadata removers never look there.
Hidden space: Free boxes, uuid boxes holding XMP, and bytes after the last box can hold anything, and copy tools carry them along.

Which apps strip it and which don't

Strip it on upload: Instagram, Facebook, X, TikTok, YouTube, LinkedIn, Reddit. The copy people see has no location or camera data.
Keep the original file: Email attachments, Google Drive, Dropbox, iCloud links, WhatsApp and Telegram when sent as a file, Discord, Slack, marketplace listings, your own website. If someone downloads the file, they get the metadata with it.
The safe habit: Clean the file before it goes anywhere that keeps originals. It takes a second for a photo, a few minutes for a video, and the picture looks the same.

Why nothing survives

Most EXIF removers delete the tags they know about and copy the rest of the file. Whatever they don't recognise stays in: maker notes, extra images tucked in by the phone, content credentials, data hidden after the end of the picture.
Here the clean copy is a new file made from the picture alone. There is nothing to miss, because nothing from the original file is carried over except what you see.
A video is not edited, it is made again. Every frame is decoded and encoded afresh, the sound too, and the file is written from a short list of the boxes a player needs: no dates, no names, no language, no colour profile, no extra tracks, no free space. The encoder's messages are cut from every frame before the file is written.
Every clean copy is checked before you get it. A photo is scanned for anything but the picture; a video is read back byte by byte, and if one byte belongs to nothing on the list, you don't get the file.
Photos that were stored sideways and videos shot on a turned phone come back the right way up, so nothing needs a rotation tag.

Questions people ask

Does removing EXIF data lower the quality?

Not in any way you can see. PNG stays lossless and a lossless WebP stays lossless. JPG and lossy WebP are saved again at very high quality, which is what it takes to guarantee nothing from the original file rides along.

Does it work with video?

Yes. Drop an MP4, MOV, WebM or MKV in. The card shows the camera, the date, the software, the location and the extra tracks and names it found, then the video is rebuilt frame by frame in your browser with its sound and comes back as an MP4, or a MOV if that is what you gave it. Nothing is uploaded; a long video takes a few minutes.

Does removing metadata from a video lower the quality?

A little, as any re-encode does, but not in a way you would see: the picture is encoded again at a high bitrate and the sound at 192 kbps. Making the file again is what it takes to guarantee nothing from the original rides along, including what encoders hide inside the frames.

How do I remove the location from a photo or video?

Drop the file in. If it carries GPS coordinates the card says so, with the rounded latitude and longitude, and the cleaned copy has them removed along with every other tag. Download that copy and share it instead of the original.

Does Instagram remove EXIF data?

Yes, from photos and videos. Instagram, Facebook, X, TikTok and most big platforms strip metadata from uploads. The risk is everywhere else: email attachments, files in Drive or Dropbox, WhatsApp sent as a document, Discord, a portfolio site, a marketplace listing. Those usually keep the original file, location included.

Can I see the EXIF data before removing it?

Yes. Each file gets a card with the camera, the settings, the date, the software, the orientation and whether there is a location, plus everything else that was found. Nothing is removed from your original; you download a cleaned copy.

Does it work with PNG and WebP?

Yes, and with HEIC from an iPhone too. PNG hides tags in text and eXIf chunks, WebP in EXIF and XMP chunks, HEIC in its own boxes. None of it reaches the clean copy. HEIC comes back as a JPG so it opens everywhere.